Content Strategy vs Content Marketing

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July 24, 2018
Marketing

If you’re on a mission to drive your business forward, and you’ve taken an interest in modern marketing methods, you’ve probably stumbled across sayings like ‘content is king’. Today, content marketing is a hugely effective marketing tool, but success is not always a given. To get it right, you have to be able to create and design an effective strategy and then implement it. Content marketing and content strategy are words that often appear in the same sentence, but they’re not the same. There are fundamental differences, but you’ll achieve the best results if you utilize both concepts to plan and deliver your campaign. If you’re unsure about the differences, or how to use content strategy and marketing to propel your business to the big time, you’ve come to the right place!

What is the difference between content strategy and content marketing?

Imagine a Venn diagram. You have two circles: content strategy and content marketing. The ideal scenario would be to have separate circles that overlap in the center. This representation recognizes that the two entities are independent, but that the best results are achieved when they are intertwined. In the simplest terms, content strategy relates to the planning stages of a marketing campaign, while content marketing is linked to implementation and delivery. Without proper planning and preparation, the execution may suffer, and this is why strategy and marketing go hand in hand.

Content Strategy

Content strategy is an umbrella term, which relates to the content marketing campaign as a whole. Content marketing is an element of that campaign. Think of your strategy as a master plan or a blueprint, which provides answers to questions related to:

  • How the campaign is going to run?
  • Who is it going to target?
  • When is it going to launch?
  • What kind of content will be available?
  • How are people are going to find it?
  • Why is it important?

Once you have this grand plan in front of you, you can focus on turning your ideas into reality and turn your attention to content marketing.

Content Marketing

This element of your grand plan involves creating and sharing content that is going to appeal to your target audience and increase your chances of achieving the desired results. Examples of content that may be used as part of a campaign include:

  • Blog Posts
  • Podcasts
  • Video Clips
  • Infographics
  • Articles
  • Features
  • Images

Why your business needs content marketing and a content strategy

Content marketing is fast becoming the marketing weapon of choice for businesses keen to conquer their competition. If you’re looking to drive sales and attract more attention, content marketing is an excellent marketing tool, provided that it’s implemented correctly. This is where content strategy comes in handy. You wouldn’t find an army going into battle without a plan, so don’t attempt to combat your rivals in business without prior preparation. At MAVENTRI, we can help to bring content strategy and content marketing together to achieve incredible results.

If you’re looking to take your business to the next level, or your marketing campaign needs a boost, why not let MAVENTRI’s experts work their magic? Contact us today!

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