Local SEO is a hot topic among local business owners in today’s business climate. This is understandable due to the benefits gained by local businesses that rank high in local search queries.
Studies show that more than half of search queries are now performed on mobile devices. What this means for business owners is that more people are searching for local businesses while they are on the move. Local SEO can help your business to stand out from the crowd and become more visible to these potential customers.
The following strategies are a must for every serious business owner looking to improve SEO.
Google Business Listing
More than 3.5 billion searches are conducted through Google each day. Additionally, nine out of 10 online visits begin with a search engine query. These facts make it an absolute necessity for business owners to claim their Google business listing.
The process to claim your Google business listing is simple and straightforward. You can start with a Google search for your business. On the right side of the screen will be a button that says, “Own this business.” You will then be prompted to sign into your Gmail account. One can be created if you do not possess a Gmail account already.
Once signed in, you will see a map of your area. If the listing for your business is not on the map, then you can choose to add your business. Once sure the information is correct, you can choose from the options available to verify that you are the owner of the business.
Customer Reviews
It is important for customers to feel the products and services they are searching for are worth their money when searching online. One great way to reassure them is through the reviews of other customers. Nearly all online consumers trust online reviews as much as a recommendation from a friend or family member. Google reviews should be a top focus of business owners due to the large number of business owners who choose Google as their search engine of choice.
Business owners should be proactive in their approach to gaining customer reviews. Email templates, review pages on your website, and links to online review sites are all great ways to get customer reviews.
Local Citations
A local citation is a mention of a business and related contact information online. The citation can take place on a site designated as a business directory, social media platforms, websites, and apps.
Online review sites and the Better Business Bureau are great places to start when in search of local citations. You should also reach out to social media platforms and websites that act as opinion molders in your industry.
Online Content
A consistent supply of high-quality content is important to your SEO efforts. Gone are the days when a business owner could benefit by simply stuffing webpages with keywords. The goal is to provide website visitors with beneficial information and content that will bring value to their lives. If you don’t know how to start, or don’t feel ready to make your own content, consider reaching out to a blog and content creation service.
Local SEO is an essential element to the success of any local business. Owners of local businesses should be sure to incorporate the four SEO tips above to provide them with a better chance at achieving success.